Once again this premium event was organized jointly by the Thailand Beer Industry Guild (TBIG) and the VLB Berlin for the third time after 2009 and 2011. In addition to the technical program, a visit to the state-of-the-art production facility of the Ichitan Organic Green Tea Factory was a special highlight.
After "Exploring the sustainability of the Asia Pacific Brewing Industry" (2009) and "Time to Go Green" (2011) the major theme of this year’s conference was "TOM: Total Optimization Management". Thus, the presentations were focused on technical and technological measures to optimize the production and filling process in the brewery in terms of efficiency and quality. In addition to selective approaches at the different stages of production, also process-overlapping measures in the field Total Productive Maintenance, food safety and the supply chain were introduced and discussed.
Overall, participants from 23 nations joined the Brewing Conference Bangkok 2015 as a platform for exchanging experiences and networking. The highest Asian attendance outside of Thailand came from Singapore, Malaysia, Myanmar, Vietnam, Korea, China, Taiwan, the Philippines, Sri Lanka and Cambodia. More than half of the attendees represented companies from the brewing and beverage industry.
This year, a technical visit to the Ichitan Organic Green Tea Factory was on the agenda. Founded in 2008 on the outskirts of Bangkok and largely flooded in the heavy flood disaster in 2011, the company presented itself as a highly modern production facility for a wide range of soft drinks on the basis of green and herbal tea. Company founder and CEO Khun Tan Passakornnatee, demonstrated on the tour, that he lives his marketing concept, that is fully tailored to his person, to 100 %.
An insight into the Thai culture was given on the atmospheric welcome evening in the Bangkok Siam Society. An impressive Thai music, dance and boxing program, organized with the support of Boon Rawd Senior Vice President Isara Khaola-iead, was presented there. In addition to the Boon Rawd beers Singha and Leo also Hoegaarden, Stella Artois, Heineken, Tiger as well as Beer Lao were on tap and were appreciated by the delegates in the humid-warm climate of a Bangkok night.
"We are very happy about the success of this conference” said Chonlada Manakul, President of the Thailand Beer Industry Guild. “Our aim is to bring brewers from different breweries and countries together. Besides all competition it is the passion for beer that unites us all”, she commented.
VLB Managing Director Dr. Josef Fontaine said: "For the VLB Berlin, Thailand and Asia in general have become an increasingly important market in recent years. Therefore we are very proud of having been the partner of this high-class event for the third time. We appreciate the cooperation with TBIG and the Thai brewers very much. Our special thanks also go to all sponsors, of which we would like to especially emphasize Krones ", he added.
The next Brewing Conference Bangkok is planned for 2017.